Abstract: Objective To understand the aesthetic plastic behavior and its influencing factors of college students in Jingzhou City, and to provide a reference for guiding them to establish a correct aesthetic view. Methods The stratified cluster sampling method was adopted to investigate the aesthetic plastic behavior and related information of college students from three universities in Jingzhou City. Descriptive analysis method was used to analyze the aesthetic plastic behavior of college students, and univariate and multivariate analysis methods were used to analyze the influencing factors of aesthetic plastic behavior of college students. Results A total of 7 382 college students were investigated in this study, including 3 783 male students, accounting for 51.25%, and 3 599 female students, accounting for 48.75%. A total of 725 college students had aesthetic plastic behavior, with an incidence rate of 9.82%. Multivariate logistic regression analysis showed that female students （OR=6.892）, senior students （OR=1.497）, majors （literature and history OR=3.360, art and sports OR=7.768）, students from cities （OR=1.823）, parents support plastic surgery （OR=7.063）, monthly disposable income （2 000-3 999 yuan OR=5.636, ≥4 000 yuan OR=9.540）, and body image mental state （body image disorder OR=11.664, body image annoyance OR=2.807） were the influencing factors of aesthetic plastic behavior of college students in Jingzhou City. Conclusions College students in Jingzhou City who have aesthetic plastic behavior are still a minority group, mainly focusing on less traumatic aesthetic plastic projects. The aesthetic plastic behavior of college students is affected by gender, grade, major, origin of students, disposable income, body image mental state, and other factors.

Key words: College student, Aesthetic plastic, Influencing factor